Author Topic: Call to Action! Team Wildcard needs YOU! TF Hail Mary LFM  (Read 49520 times)

Victoria Victrix

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Call to Action! Team Wildcard needs YOU! TF Hail Mary LFM
« on: November 26, 2012, 06:30:02 am »
Today a 31 page pitch package aimed at persuading Disney Interactive to acquire City of Heroes arrived for both the CEO of Disney Productions and the CEO of Disney Interactive via Express Mail.

Ammon, Rae, Quinch and I--Internet Marketing Specialist, UK Journalist, Senior IT Tech and writer--put together a 31 page pitch package aimed specifically at Disney, to attempt to persuade the Mouse that picking up City of Heroes is in their best interest as well as ours.  We had the advice and oversight of two senior members of the former Paragon Studios team--mostly to tell us what we could and could not say.  Should there be an answer, it should be directed to Brian Clayton, the Paragon Studios manager, since we specified that we four had no power to do anything, and he is the man with all the answers.

Now it's your turn.

We have to impress the 900 lb gorilla--The Mouse himself--that buying the City is going to be good for them. We have to show them that we are loyal, passionate, dedicated, and mature. And we have money to spend. Remember, these are executives who are not impressed if genuine movie stars approach them with a pitch for something less than amazing.

We have to show the Mouse that in the right hands, City of Heroes can become the crown jewel among their electronic games.

We need you to write, avalanche with cards, letters, screenshots. We need a letter writing campaign that is ten, twenty, a hundred times bigger than the one we fired at NCSoft.

Go big, or go home, right? We have to go big.



Senior VP, Disney Interactive Media Group
Jim Pitaro
SaveCoH
500 S. Buena Vista St.
Burbank, CA 91521

Chairman of the Board of Directors
John Pepper Jr.
SaveCoH
500 S. Buena Vista St.
Burbank, CA 91521

CEO Walt Disney Company
Robert A. Iger,
SaveCoH
500 S. Buena Vista Street
Burbank, CA 91521

CEO Disney Interactive
John Pleasants
SaveCoH
500 South Buena Vista Street,
Burbank, CA 91521-8139

We are asking you to put "SaveCoH" in the address, because we want the mail clerks to be able to sort out our letters quickly.  We want them to see the ever-increasing pile, but in a way that helps the clerks do their jobs too.

Remember, these are people that get thousands of emails and letters. We have to impress them. We have to show them the City is something special. Write letters, recruit your friends, your relatives, anyone who might be sympathetic. Write as if this is our only chance. And good luck to all of us.


But don't think that we're done if nothing happens.  Should we not hit the mark here, we've only started, and we have a second target in our sights.
« Last Edit: December 21, 2012, 11:07:29 am by Victoria Victrix »
I will go down with this ship.  I won't put my hands up in surrender.  There will be no white flag above my door.  I'm in love, and always will be.  Dido

Undercat

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Re: Call to Action! Team Wildcard needs YOU! TF Hail Mary LFM
« Reply #1 on: November 26, 2012, 06:32:59 am »
*warming up word processor now*

Elfin

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Re: Call to Action! Team Wildcard needs YOU! TF Hail Mary LFM
« Reply #2 on: November 26, 2012, 06:42:00 am »
Okay not sure what to say. Should each letter be unique?

Victoria Victrix

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Re: Call to Action! Team Wildcard needs YOU! TF Hail Mary LFM
« Reply #3 on: November 26, 2012, 06:47:47 am »
Okay not sure what to say. Should each letter be unique?

Above all avoid ANYTHING that looks like a form letter.  Each of these men has a specific role in the company.  Tailor your letters to that role.

Iger is the head of the company.  What does HE want?  Possibly he wants to drive adults (who hold the wallets) to the Disney site?

Pepper and Pleasants are Disney Interactive.  What do THEY want?  Disney has no game to fill the teen-to-adult demographic.  Disney has no game the whole family can play.  Emphasize our community.  Relate it all to you, and how you are then likely to spend money at the Mouse Lair.

The Chairman of the Board wants to hear how this will affect the stock price.  Point out the positive buzz this would generate, and that taking on something relatively small after the Lucas purchase shows Disney is still attending to the details.

"Gee I'd love to see some Portal Mishes with Kingdom Hearts characters!"

"It would be great to have alternate universe mishes with Spiderman, or with the Jedi!"

"I'd love to see some kid-specific content I could play with my 5 year old on my lap!"

Be creative, and above all, always relate it back to yourself and your story.  Disney markets itself to family.  We need to bring them the whole family.
I will go down with this ship.  I won't put my hands up in surrender.  There will be no white flag above my door.  I'm in love, and always will be.  Dido

eviella

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Re: Call to Action! Team Wildcard needs YOU! TF Hail Mary LFM
« Reply #4 on: November 26, 2012, 06:50:59 am »
Notified friends in channels in game:  Check.

Posted to the mailing list set up for friends from said channels: Check.

Will grab some cards to send tomorrow; but I've started to get the word out.

Creepy_Candy

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Re: Call to Action! Team Wildcard needs YOU! TF Hail Mary LFM
« Reply #5 on: November 26, 2012, 06:54:08 am »
Wooooooooooooooo!  Thank you for this!  I think it would be a good idea for everyone who can afford the $15 to buy one of the AP33 T-Shirts and not only wear it proudly around your town, but to take a picture of yourself wearing it and include that in your letters.  Peace, Creepy.  xox and PG-13 bad-touches.

http://www.etsy.com/shop/IKtheTrollTees  (( can I post that here?
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pogoman

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Re: Call to Action! Team Wildcard needs YOU! TF Hail Mary LFM
« Reply #6 on: November 26, 2012, 06:54:47 am »
Preparing a letter and spreading the word!

Lily Barclay

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Re: Call to Action! Team Wildcard needs YOU! TF Hail Mary LFM
« Reply #7 on: November 26, 2012, 06:58:58 am »
Wow.  You weren't kidding when you said it was a long shot.

Welp you can count on letters from at least me and my eleven year old.

I'd honestly rather see Disney own it and trust them more than any other company I can think of, but I worry with the Marvel MMO coming out, they might feel like this base is covered.  I can see pitching to them how interesting City of Heroes movies could be, though, and there could be tons of merchandising to be had in addition to the Marvel stuff.  This is a very different sort of MMO as well.

Victoria Victrix

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Re: Call to Action! Team Wildcard needs YOU! TF Hail Mary LFM
« Reply #8 on: November 26, 2012, 07:03:42 am »
Wow.  You weren't kidding when you said it was a long shot.

Welp you can count on letters from at least me and my eleven year old.

I'd honestly rather see Disney own it and trust them more than any other company I can think of, but I worry with the Marvel MMO coming out, they might feel like this base is covered.  I can see pitching to them how interesting City of Heroes movies could be, though, and there could be tons of merchandising to be had in addition to the Marvel stuff.  This is a very different sort of MMO as well.

We covered the Marvel games (there are two) in the pitch package.  Marvel Heroes is based on the Diablo engine and is geared more towards solo and PvP.  Marvel Arena features players pitting signature Marvel heroes against each other, Arcade style.  Neither covers the family-friendly, community-building game the way City does.  Neither will offer the rich character generator, nor the base builder. 

31 pages.  I really think we thought of every single objection and gave good arguments against them.
I will go down with this ship.  I won't put my hands up in surrender.  There will be no white flag above my door.  I'm in love, and always will be.  Dido

TonyV

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Re: Call to Action! Team Wildcard needs YOU! TF Hail Mary LFM
« Reply #9 on: November 26, 2012, 07:04:57 am »
I'd honestly rather see Disney own it and trust them more than any other company I can think of, but I worry with the Marvel MMO coming out, they might feel like this base is covered.

It would be just another universe that they own, kind of like how DC, Vertigo, Impact, WildStorm, and a bunch of other companies are all part of the same conglomerate, though they span a bunch of vastly different universes.

Jetfire99

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Re: Call to Action! Team Wildcard needs YOU! TF Hail Mary LFM
« Reply #10 on: November 26, 2012, 07:11:02 am »
I shall drive into the depths of Telnet to mushes where I know other players are. I will do what I can I will attempt to get my own letters in. I may need an editor however. D: Anyway this is more than I expected.

Lily Barclay

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Re: Call to Action! Team Wildcard needs YOU! TF Hail Mary LFM
« Reply #11 on: November 26, 2012, 07:12:36 am »
We covered the Marvel games (there are two) in the pitch package.  Marvel Heroes is based on the Diablo engine and is geared more towards solo and PvP.  Marvel Arena features players pitting signature Marvel heroes against each other, Arcade style.  Neither covers the family-friendly, community-building game the way City does.  Neither will offer the rich character generator, nor the base builder. 

31 pages.  I really think we thought of every single objection and gave good arguments against them.

Excellent!

It would be just another universe that they own, kind of like how DC, Vertigo, Impact, WildStorm, and a bunch of other companies are all part of the same conglomerate, though they span a bunch of vastly different universes.

This is true.  And I can see them making some really popular movies out of CoH, too.

Leandro

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Re: Call to Action! Team Wildcard needs YOU! TF Hail Mary LFM
« Reply #12 on: November 26, 2012, 07:16:57 am »
Published at http://www.savecoh.com/

If you want to share a link not to the forums for some reason, use http://www.savecoh.com/2012/11/call-to-action-team-wildcard-needs-you.html

TimtheEnchanter

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Re: Call to Action! Team Wildcard needs YOU! TF Hail Mary LFM
« Reply #13 on: November 26, 2012, 07:18:58 am »
We are asking you to put "SaveCoH" in the address, because we want the mail clerks to be able to sort out our letters quickly.  We want them to see the ever-increasing pile, but in a way that helps the clerks do their jobs too.

Gawd, I should've mass-produced SaveCoH envelope stickers.

ObsidianLight

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Re: Call to Action! Team Wildcard needs YOU! TF Hail Mary LFM
« Reply #14 on: November 26, 2012, 07:20:27 am »
Gawd... I should've mass-produced envelope stickers with a SaveCoH logo.

And the patches... >.>.....:-D

On board with this, just finished my letter, and now I'm on a hunt for stamps. WHY ARE THE STAMPS ALWAYS GONE?!

Lily Barclay

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Re: Call to Action! Team Wildcard needs YOU! TF Hail Mary LFM
« Reply #15 on: November 26, 2012, 07:21:13 am »
Gawd, I should've mass-produced SaveCoH envelope stickers.

You could put up a template that people can print at home....

For that matter, you could put up an envelope template people can print.

ObsidianLight

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Re: Call to Action! Team Wildcard needs YOU! TF Hail Mary LFM
« Reply #16 on: November 26, 2012, 07:22:34 am »
You could put up a template that people can print at home....

^This.

I'm a big fan of uniformity in cases like this, and if the big enchiladas at Disney see the same envelope design over and over, it'll stand out more.

LuchRi

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Re: Call to Action! Team Wildcard needs YOU! TF Hail Mary LFM
« Reply #17 on: November 26, 2012, 07:25:00 am »
Can you say Back Ally Brawler teaming up with Sora and Riku?

... I am such a nerd. Ok ok getting to work

ObsidianLight

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Re: Call to Action! Team Wildcard needs YOU! TF Hail Mary LFM
« Reply #18 on: November 26, 2012, 07:26:19 am »
Can you say Back Ally Brawler teaming up with Sora and Riku?

... I am such a nerd. Ok ok getting to work

No worse than Deadpool teaming up with Sora: http://24.media.tumblr.com/tumblr_lt3cg0ABeZ1r3bbzbo1_500.jpg

TigerKnight

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Re: Call to Action! Team Wildcard needs YOU! TF Hail Mary LFM
« Reply #19 on: November 26, 2012, 07:27:07 am »
Watching the comic con vid of their presentation of the Marvel MMO made me wish I was in the audience. Why? Cause at one point they showed a guy on screen and the presenter said "No one wants to play this guy. Fookin fork man." Cause I would have been the one guy in the audience that would have said "I do"

Honestly the Marvel MMO is NOT City of Heroes. It isn't even in the same ballpark. I foresee Marvel's MMO coming out big but struggling like mad within 6 months in. It's a game you will play to play as your favorite characters but once that is done, you will have very little reason to keep going. Also, to point out to those who may have simply forgotten that Champions Online WAS supposed to be Marvel's MMO until it got nixed because of what microsoft called "an inability to compete" with the current MMO marketplace. Hence the rename to Champions Online.

Our game did not only compete in that marketplace, it was on top of the G*d damn food chain for EIGHT YEARS.

Let's not let our interpretation that because of Marvel's MMO project that they would have no interest in acquiring a game that can and still remain one of the BEST Superhero MMOs out there.

Now if you'll excuse me, I have some letters I need to write. TY Team Wildcard for putting this together for us.