I believe I understand why some may think of this as a money pit.
Any project of such magnitude takes a lot of up front cash unless it has one thing. But even so, it will still take considerable cash before it's able to begin generating cash and start its long trek towards profitability. These projects of ours do have that one thing which does lessen but not eliminate the start up money. That one thing is volunteers. The programming staff, artisans, musicians, sound people (sorry don't know all the lingo), business managers, project managers, and support staff. All volunteers as far as I know. Still, considerable cash will be needed to publish the project and support it.
But let me ask anyone who believes this is a money pit a couple of questions. If it is indeed a money pit, why did NCSoft publish it, later buy it, and build an entire division dedicated to maintaining it? And, why did it take them 8 years to kill it if it is a money pit?
Several high level people on this site have looked at the finances this game produces for NCSoft and all have come to the same conclusion that a perfectly fine, money producing game was killed for no good reason.