The thing with local news, is that they will cover things that have happened in, or directly affect the area they cover. So in this case, you need a local angle to hang the story from in order to get the journalists attention.
The problem with the City of Heroes story is it's been quite difficult to find local angles on it - your guy is unlikely to be interested in a story that doesn't have it's roots in Montreal, or affect people in the city.
Off the top of my head, I'd say your strongest angle would be about how one Montrealian virtual superhero is fighting against the evil corporation who destroyed the world.
But that doesn't work for you, you could try:
If you can tie it to something that's happening nationally, that would give him a local angle that he could crowbar COH into (new MMO flying off the shelves? Go careful, Montrealians - your world could be ripped away..) New study on MMO addiction? What happens when those worlds are destroyed?
Some sort of publicity stunt - dress up as your character, deliver toys to a local childrens home/women's shelter etc., volunteer at a soup kitchen - tell the journalist you're doing it because since NC Soft shut down City of Heroes and stopped you being a hero online, you decided to do something heroic in the real world.
I'd say to approach by email, or even phone in the first instance, rather than more informal methods, if you can dig out contact details.
I'll PM you the press releases I've sent out, and you might also want to see if there's anything in them you could add a local angle to that'd get his attention.
I'd say, honestly, that the clue is in the name of the station: CTV News Montreal. They're looking for Montreal-based news, so we need to tie the closure of COH (which, in itself, isn't really 'new' anymore, since it closed on November 30) or the Save campaign in a manner that's relevant to, or will effect people in Montreal.
sorry if this doesn't make huge amounts of sense. Monday at work is being more Monday-at-work-ish than usual