How does this fix the problem of being unable to pitch something we don't own?
Because we are not selling the game.
We are selling the idea
of them buying the game from those that own it.
I noticed a few saying they were not sure what to write, well, here's a few points you might want to think about for ideas, if it helps:
1. Tell them not only how much you love the game, but also how much you have spent on it over the years, including each month of subscription, plus the extra packs and points many of you will have bought, and tell them how much longer you'd like to keep subscribing and paying.
2. Tell them why CoH is a game anyone, but especially Disney should be proud to own, and don't be afraid to mention how cool it would be if you could buy iconic Marvel costume pieces at last because an owner now didn't have to worry about legal issues of ownership.
3. How about mentioning how diverse and unique the game is. That you can create any character from virtually any genre, so you could make characters that paid homage to Buffy the Vampire Slayer, Storm of the X-Men, The agent from the Hitman games, Robin Hood, Rambo, Van Helsing, and The Terminator, and put them all in a team together playing in the style of any of those genres, or others.
4. Tell them how many hours you've played for, or what average hours a week you spend in game. Disney, like most companies spend a fortune to put advertising in front of your eyes for just seconds, and here's something they could have your attention on for hours a week, where we'd be quite happy to see some Disney movie posters at the cinemas, etc.