I often wondered why CoH/V didn't pull in the numbers that other games did. While, yes, the game was and is the best Superhero MMO, and we are the best community ever to grace the the internet (I do believe that with all my heart), for some we stayed small. I mean, the game was cheap. Only $0.50 a day before F2P. The game was VERY well put together, developed, governed, and ran by Paragon Studios. New content all the time, great variety in every aspect. So, why wasn't it bigger?
I started to notice something though. In the years I had played CoX, I saw tons of advertisements for other games. Including WoW. And I never saw any for CoH. I can't help but think that if only NCSlut had put out great commercials like WoW's new Kung Fu panda spot, we would have most likely been more in the spotlight and attracted more gamers. Then the game would have made more and perhaps wouldn't have been shut down.
Now, I bring this up in the Hail Mary section because if you look at the earnings graph for CoX, it looks like it has had a downward trend, and unfortunately, it's true. But, it's not the games fault. I mean, how many of us did it hold on to for many years? Hell, I brought friends into the game as I'm sure many of you did. Many times I was told that I was the reason that some of my friends kept playing the game. When I took a break, they did too, and they didn't come back till I did.
The game's only advertisement was it's players. I think this is a very good fact to point out to would-be buyers. It was actually a gold mine that was left untapped by it's owner. It could make MUCH more than it did if only a company actually cared about it. If you just look at the numbers, it looks fairly grim. However, if you throw in the idea that so much can be done with it and can even be a Cash cow to the right company, it might help.
Just my $0.02.
Edit: unfinished thought in last paragraph