I thought Sega got swallowed up by Nintendo?
sorta, it's a partnership, and a long story.
sega makes systems.
sega's systems are released too early with too poor graphics for the age, segas powerful system is released too late to contend with nintendo64, no third party developers will switch to support sega..
Playstation is a hit, segas last system trumped before it can be released.
Sega wollows in shame and defeat
sega becomes 3rd party company to try and earn some losses back
Nintendo takes sega's hand and the rivals make a pact
sega is a subcompany of nintendo, just like Retro Studios, Intelligent systems and many others. although it's own separate company it has signed a deal with nintendo to release most of it's games as exclusives to the nintendo systems in return for funding.
sega is still poor, not only poor but not feeling too strong or powerful right now.
Sega cannot and will not take a chance negotiating with NCSoft.